 
CRM for the many, not just the few
With so many companies talking about better customer management, are you being left behind? CRM has already been widely adopted - especially by large corporations with extensive customer bases - and is now seen as a central tool for creating sustainable growth.
Businesses of all scales are now looking to invest in solutions that improve their performance and deliver a genuine return on investment. Proof of this can be found in a survey by META Group showing 75 per cent of organisations plan to spend the same or more on CRM in the next 12 months.
Mid-market companies have been slower to adopt CRM. As a result, many now find themselves at a competitive disadvantage in both systems and their ability to manage customers. Yet those same customers are becoming more demanding as they enjoy the improved customer experience that CRM can deliver elsewhere.
The perception that CRM is only for large, blue-chip companies has been a deterrent. Many of the solutions on offer are designed for enterprise-wide deployment with hundreds of users. There is a reasonable fear that implementation of these solutions can take months or even years.
Your decision should be to work with a partner who offers a proven application designed for your size of business. Maximizer provides a CRM solution that specifically addresses the needs of small and medium-sized enterprises, or department-level implementations within larger organisations.
Our application delivers marketing, sales and customer service capabilities combined with e-business and business intelligence tools. With rapid implementation and a scalable development path, it can support your expanding company and grow as your business grows.
The mid-market is now attracting interest from vendors of large-scale CRM applications and point solution providers alike. But these systems are either stripped-down versions of enterprise-scale software or scaled-up versions of small user applications.
If you want fully-featured CRM which is proven, robust and flexible - CRM for the many, not just the few - you need to choose Maximizer Enterprise. As Hewson Group, a leading CRM analyst says: "It fills an extremely large gap in the market."
|
Request more information
|
|
