  
Sage CRM - Marketing
Sage CRM provides powerful tools for managing, tracking and analysing targeted marketing campaigns. It is an easy-to-use application that provides you with the tools to target the right customer at the right time, eliminate guesswork and put your company’s marketing resources to their best use. With Sage CRM, it's straightforward to assign, schedule and track marketing activities and view every detail of each campaign at a glance.
Build a Detailed Profile of your Audience
Sage CRM enables you to build up a detailed profile of your customers and prospects over the course of the relationship. It allows you to easily record every communication and meeting with them and this information can be stored, reported, and segmented for future campaigns.
Manage your Marketing Mix
Sage CRM enables you to manage and track every element of your campaign. It's easy to view activities, objectives, leads generated and lead follow-up. You can drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and target prospects. This in-depth view of your campaigns allows you to eliminate the guesswork and put your company’s marketing resources to their best use.
Control your Telemarketing Campaigns
Sage CRM provides telemarketers with the tools they need for effective telemarketing. Calls can be automatically scheduled for the telemarketers and the outcome of the calls can trigger the development of the next stage of the campaign. Details of calls can be saved and shared throughout all departments for future reference. Call length and outcome recoding capabilities are built-in, plus a connector to CTI allows the call automation and recognition tools that your company has to integrated into your CRM solution.
Marketing Evaluation Tools
With Sage CRM you can view your campaign status at any time and evaluate return on investment (ROI). We make it easy to analyse marketing campaigns by lead source or evaluate other important campaign details with sophisticated, user-friendly tools and reports. Sage CRM not only tracks response rates, it also lets you match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.
Features
Campaign Management
. Assign, schedule and track marketing activities within a campaign and view every detail of each campaign at a glance
. Drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and target prospects
. Segment your audience (based on product interest, demographics etc) and create messages for the specific audience
. Retain successful data for future campaigns
Email Management
. Send HTML emails, create email templates and send attachments
. Store all communications about a particular campaign, so that employees can easily look up the exact email message received by a specific customer or prospect
. Using the separate Sage E-Marketing application, manage fully-fledged e-mail campaigns
Segmentation & Groups
. Groups functionality allows you to organise records based on common characteristics enabling better data segmentation for use by Sales or Marketing.
. Deliver targeted messages to a carefully selected audience
. Export marketing lists to Microsoft Excel for external agencies
Campaign Reporting
. Get real-time information into the success of individual and ongoing campaigns by tracking them from initial lead generation right through to close
. Match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.
. Analyse marketing campaigns by lead source with user-friendly tools and reports
Outbound Call Management
. Easily integrated into any marketing campaign
. Target lists and calls can be allocated and scheduled
. CTI integration delivers advanced call automation and recognition tools
. Details of calls can be saved and shared throughout the company
List Management
. Create target lists from selected criteria, re-use successful campaign lists or import lists bought from mailing houses
. Merge documents with target customer lists for mass mailings
. Create communications to record marketing pieces sent for future reference
Lead Management
. Qualify leads into your chosen criteria for follow-up
. Prioritise leads ensuring a lead never gets lost or goes cold
. Lead tracking enables you to view the lead at every stage
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