 
Maximizer Receives Industry Recognition for Outstanding Contribution to the CRM Industry.
May 11 2007.
Customer Inter@ction Solutions calls Maximizer “Product of the Year”
VANCOUVER, BRITISH COLUMBIA – May 10, 2007 – Maximizer Software (TSX: MAX), the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that the editors of Customer Inter@ction Solutions Magazine have named Maximizer ‘Product of the Year’. The publication recognised Maximizer Software for its outstanding contribution to the CRM software industry.
“Maximizer has been recognised with a 2006 Product of the Year Award for excellence in technological advancement and application refinement,” said Rich Tehrani, TMC President and Group Editor-in-Chief of Communications Solutions, “The company has proven its commitment to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future.”
The Maximizer line of customer relationship management software products offer businesses ranging from entrepreneurs to multi-nationals some of the easiest-to-use and most mobile-accessible products available. The products help sales, marketing, customer service and support functions work in tighter collaboration and present customers with a responsive and knowledgeable customer experience. With deep integration to everyday tools such as the Microsoft Office suite including Outlook, and mobile access using RIM BlackBerry, Palm and Windows Mobile wireless devices, Maximizer has a CRM solution to suit a wide variety of business models and industries.
“We are honored to be recognised for our ongoing contribution to the CRM software industry,” said William Anderson, Executive Vice President, Technology, Maximizer Software. “We continue to enhance our easy-to-use products with a relentless focus on user productivity – further differentiating the Maximizer line of CRM products as the go-to CRM systems for small and medium-sized businesses.”
About Maximizer Software
Maximizer Software is the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications. The Maximizer line of products help companies develop more responsive, personalised and profitable customer experiences. Built on a modern, Web-based architecture, Maximizer is easily integrated with existing corporate systems and features the latest in sales force automation, marketing automation, email marketing and customer service technologies in a single mobile-accessible business management system. Maximizer Software has sold more than 1 million licenses of its award-winning software solutions to companies ranging in size from entrepreneurs to multi-national organisations. Customers include: Siemens, Playground - an Intrawest Company, HSBC, Cathay Pacific, TD Securities, Brian Tracy International, South Carolina Department of Commerce and Lockheed Martin.
Maximizer Software is a global business with an ecosystem of more than 8,000 corporate customers, 400 business partners and offices in the Americas, Europe/Middle East/Africa and Asia Pacific.
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