Our mission is to help organisations identify and remove operational friction through better data, connected systems, simplified processes and practical digital transformation which delivers measurable business outcomes.

Sound familiar?

Six things we hear in almost every first meeting

  • "We type the same data into three systems."

    Systems
  • "Nobody trusts the numbers until finance has checked them."

    Reporting
  • "Customers ring to ask where their order is."

    Customer experience
  • "Our best people spend half the day on admin."

    Automation
  • "Every new hire learns the workarounds, not the process."

    Processes
  • "We bought the software. Half the team still uses spreadsheets."

    Adoption

That's operational friction.

It rarely arrives all at once. It builds as the business grows, until the workarounds become the way things are done.

Where we remove friction

Seven places work gets stuck, and what we do about each

Data and information

One version of the truth

Customer, job and finance data held once and trusted by everyone who uses it.

Systems and integration

Systems that talk to each other

CRM, finance, operations and your website connected, so nobody re-keys anything.

Processes and handovers

Handovers that don't drop the ball

Clear steps between sales, operations and finance, with the next action always assigned.

Automation and productivity

Admin that runs itself

Approvals, reminders, documents and data entry handled automatically in the background.

Customer and employee experience

Self-service for customers, partners and staff

Secure portals and apps where people find answers without phoning your team.

Reporting and decision making

Reports you don't rebuild every month

Live dashboards that answer the board's questions before they're asked.

Adoption and governance

Technology people actually use

Training, AI governance and ongoing care, so the investment keeps paying back.

The foundation

Secure, managed and supported

Everything runs on hosting we manage, with a support team that stays after go-live. Cyber Essentials certified.

How we work

We don't automate the chaos.

We fix the process first, then connect and automate what's left. Technology is part of the answer. It is never the starting point.

Our missionTo remove the friction that stops good teams doing their best work.

  1. Understand

    We map how work really flows through your business, including the workarounds nobody writes down.

  2. Simplify

    We remove the steps that shouldn't exist before anything gets built.

  3. Connect

    We join up the systems you already rely on, so data is entered once and trusted everywhere.

  4. Automate

    We hand the repetitive work to software, with AI where it genuinely helps.

  5. Improve

    We stay after go-live, measure what changed and keep evolving the system with you.

Customer Success.
Friction removed, in their words

We have a range of customers who benefit from the structure and efficiency that CRM, Business Automations, Integrated Software and other solutions give to their business. They range from Manufacturing to Trade Events, Communications to Catering, with a lot more in between.

Restore plc

As Restore plc grew, so did the challenge of managing disparate databases, operational systems and
Dynamics
Microsoft Power BI
Microsoft Power Apps
Microsoft Azure
Maximizer
Microsoft Power Platform
Microsoft Power Pages
Free Operational Friction Assessment

Where is your operational friction?

A few minutes now, clarity for months.

Start the assessment

28 questions. A personalised report. No obligation.

Your friction profileExample
Your two priority areas, scored across seven

Why Avrion?

We remove the friction that slows good teams down. For 25 years, we’ve done it by being honest about what will work, staying long after go-live, and only using technology where it adds real value.

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Frequently Asked Questions

  • What does Avrion do?

    We help businesses join up their systems and automate the everyday work that slows teams down. Most organisations come to us because they’re juggling spreadsheets, disconnected platforms or manual processes that eat up time and create errors.

    We fix that by connecting your data, simplifying your workflows and giving you clearer insight to make better decisions. That can include:

    • CRM that reflects how your organisation actually works.
    • Automations that remove repetitive admin and free up your team.
    • Portals that give customers, partners or staff a simple, self‑service way to interact with you.
    • AI tools that support – not replace – your people by speeding up analysis and everyday tasks.
    • Integrations that join up the systems you already rely on.
    • Hosting and support so everything runs smoothly long term.

    The result? Less manual effort, faster access to the information you need, and a business that runs more smoothly — at a pace that works for your team and with technology shaped around you.

  • Who do you work with?

    We work with SMEs and mid‑market organisations, as well as larger companies with thousands of users. Our clients span sectors like group travel, construction, manufacturing, waste management and professional services.

    What they all share is a drive to simplify the way they work, reduce manual effort and get more value from their data — whether that’s for a small team or a global workforce.

  • What makes Avrion different?

    We keep digital transformation practical.

    No jargon, no over‑engineering, no “rip and replace”. Just clear conversations, straight answers and solutions that help you cut admin, join up systems and unlock better decisions.

    We work at a pace that suits your team, and we stay with you long after go‑live to make sure the technology delivers real value.

  • Do you offer custom solutions?

    Yes. Every business has its own way of working, so we shape solutions around you.

    We start with your processes and pain points, then build or adapt solutions including CRM, automations, portals, hosting and AI tools to fit your team and your goals — not the other way around.

  • Where are you based?

    We’re based in the UK, but we work with organisations all over the world. Most of our projects are delivered remotely, which means we can support you wherever you’re based — while still being hands‑on when it matters, whether that’s workshops, process reviews or onsite support.

  • How much does a project cost?

    Most projects start with a fixed-price discovery or a Proof of Concept, so you know what you’re getting before committing a larger budget. Typical projects range from £X to £Y depending on the number of systems and users involved. Take the Operational Friction Assessment for a free starting point.

  • How long does a typical project take?

    A focused improvement, such as connecting two systems or automating one process, typically takes X to Y weeks. Larger CRM implementations take X to Y months, delivered in phases so you see value early.

  • Do we have to replace our existing systems?

    Usually not. Most friction comes from systems that don’t talk to each other, not from the systems themselves. We start by improving and connecting what you already have, and only recommend replacing something when it’s genuinely holding you back.

  • Will this disrupt our team while it happens?

    We work in phases, at a pace your team can absorb. Each change is tested before it goes live, and we train the people who’ll use it, so day-to-day work carries on.

  • How can we be sure it will work before we commit?

    Through a Proof of Concept. We build a small, working version in your business, with your data, so you can see the result before investing in the full project.

  • Can you connect the systems we already use?

    Almost certainly. We’ve delivered 300 integrations, including Sage, DocuSign, Mailchimp and Microsoft 365. Where no standard connector exists, we build a custom one.

  • Should we invest in AI now, or fix our systems first?

    AI is only as good as the data it can reach. If your information is scattered across disconnected systems, AI will give you confident answers based on half the picture. Connecting your data first makes AI useful, and we can help with both.

What do our customers say?

“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”

Chris Howard – BearingNet

“I’m using Power BI a lot more now than I did when we started with creating refreshable dashboards for the Senior Leadership Team and other management levels showing different elements of the business. We are doing this by implementing the data warehouse built by Avrion, which is very handy. I love Power BI and think it is such a great tool that every business can have/use as it turns your raw data into a story that shows different aspects from the company over time.”

Dan Costin – Restore Datashred

““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””

Jane Margetts – Restore Records Management

“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”

David Dewberry – Connolly’s Red Mills

“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”

James Blair – SPM Instrument UK

“We first came across Maximizer Sales Leader Edition (SLE) when looking for a CRM system with quoting functionality to replace an aged manual system based mainly on Excel! From development to implementation, each stage was found easy to transact and made easy to understand with the support offered found to be exceptional. Our main area of focus was to improve systems to reduce stress on resource with minimal impact on the team – this was achieved with great success & the system welcomed.”

Liane Atherton – AAF Air Filters

“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.”

Luke Hogg – Knoxford Fabrications

“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”

Chris Harrison – Heidelberg Materials Contracting

“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops! We can now see in real time how all of our opportunities are progressing. We also have automated reports in our Dashboard module showing the business sales performance and pipeline, which allows us to focus on each individual opportunity without any being left unnurtured. Avrion has now linked our Maximizer with Mailchimp to allow for focused marketing campaigns based on the data we add to the Address Book. We now have a clear sales process that can be tracked with clear ‘what’s next’ actions to implement.”

Craig Sansom – Prestige

“Before Dynamics 365, we were managing tours through a mix of spreadsheets, emails and manual processes. Now, everything is in one place and works together seamlessly. The system is built around how we operate, not the other way around, and automates tasks that used to take hours. Most importantly, it gives us the flexibility to manage any type of tour and confidently support our continued growth.”

Karen Leggatt – Classic Grand Touring

We are proud to be a Microsoft Partner!

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