AI Lead Scoring Explained: Transform Your Sales with Smart Lead Qualification

Discover how AI lead scoring revolutionises sales processes by analysing vast amounts of data in real-time. Learn how machine learning algorithms evaluate potential customers, predict buying behaviour, and provide actionable insights, helping sales teams identify and prioritise high-value leads with unprecedented accuracy.

AI in Sales: How to Enhance Performance Without Replacing People

 Sales professionals face increasing pressure to do more with less. But what if the answer isn’t working harder, but working smarter – by embracing AI? That’s the question posed during a recent B2B Marketing Live webinar, hosted in partnership with Maximizer, featuring Matt Head, Relationship Manager at Avrion, and Freya Ward, Global Growth Director […]

How AI Supercharges Sales Enablement

Sales success isn’t just about charisma or closing skills – it’s about knowledge. The more a salesperson knows about their company’s past projects, technical capabilities, and product nuances, the more confidently they can sell. But in fast-moving businesses, that knowledge is often scattered. It lives in emails, meeting notes, technical documents, and the minds of […]

Self-Serve, Self-Assured: Giving Construction Customers the Portal They Deserve

Imagine being a loyal customer, spending thousands every month with your supplier – and still having to call or email to get a copy of your invoice. Or logging into three different portals just to track your orders. This was the reality for many customers of one of the UK’s leading construction suppliers. Their systems […]