What makes Maximizer different?

Maximizer is designed with sales leadership in mind.

It provides:

  • Clear, structured pipeline management
  • Accurate and reliable forecasting
  • Full visibility across opportunities and activity
  • Embedded sales intelligence
  • Practical AI-driven insights
  • Automation that supports consistent execution

     

It is built to support and boost performance, not just record data.

Who Maximizer is built for

Maximizer is ideal for organisations that:

  • Have growing or distributed sales teams
  • Need stronger forecast control
  • Want structured pipeline management
  • Are moving away from spreadsheets or basic CRMs
  • Require flexibility in deployment options

It delivers enterprise-level sales capability without unnecessary complexity.

Maximizer editions

Maximizer offers flexible deployment with capability options to suit different organisational sizes and needs.

Business Edition

Business Edition

Designed for scaling sales teams that need advanced forecasting, performance tracking and intelligence.

Explore Business Edition
Core Edition

Core Edition

Ideal for smaller teams that need structure and visibility without unnecessary complexity.

Explore Core Edition
On-Premise Edition

On-Premise Edition

For organisations that require full control over infrastructure and data hosting.

Explore On-Premise Edition

Enhanced Capabilities

Maximizer extends beyond core CRM functionality.

AI IQ Boost

AI IQ Boost

Practical AI insights embedded into your sales workflow.

Explore AI IQ Boost
Sales Intelligence

Sales Intelligence

Deeper pipeline visibility and data-driven decision support.

Explore Sales Intelligence
Workflows and automation

Workflows and automation

Process consistency and reduced manual admin.

Explore Workflows and automation
Mobile CRM

Mobile CRM

Full pipeline and customer visibility on the move.

Explore Mobile CRM

Choosing the right edition

Selecting the right Maximizer edition requires clarity around:

  • Team size and structure
  • Forecasting requirements
  • Reporting complexity
  • Integration needs
  • Infrastructure preferences

Avrion provides structured guidance to ensure you invest in the right configuration from the outset.

Ready to improve sales control?

If forecasting feels unreliable, pipelines lack clarity or sales activity is inconsistent, a Business Health Check can identify where process and system improvements will drive better performance.

We assess:

  • Current sales processes
  • Forecast methodology
  • CRM usage and adoption
  • Reporting clarity
  • Opportunities for automation

Providing clear, commercially focused recommendations.

Planning a Maximizer implementation?

If you are evaluating CRM options or upgrading from a basic platform, a discovery conversation will help define the right structure and roadmap.

We help you:

  • Clarify sales objectives

  • Design a scalable CRM structure

  • Avoid overconfiguration

  • Align Maximizer with wider business systems

What do our customers say?

“Integrating over 30 acquisitions, meant harmonising over 60 customer databases. Impressive, but of little use if the data is unstructured. Maximizer meant structured data, yes it requires focus, but the output is efficient to say the least; the new improved pipeline made us twice as effective, cross selling across the 5 business units - closure went up 4-fold. Integrating this with front line operational calls gave us a holistic view, reducing hundreds of days spent on internal calls, joining up the dots for our customers. Opportunities grew by over 20% with straightforward data polishing. The icing on the cake was with GDPR, good process with opt-outs and customer choice on contact options. When you feed this into the business it allows us to be focussed on the day-to-day operation, the back-end processes of store, scan and shred just become slicker – our focus with customers substantially better. Hundreds of hours freed up for improvements on invoicing, value added services, the day to day delivery with document management”

David English – Restore plc

“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”

Mike Bevan – SPM Instrument UK

“We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope.”

Carly Cullen – Priors Hall Park Management

“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.”

Luke Hogg – Knoxford Fabrications

“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”

Chris Harrison – Heidelberg Materials Contracting

“Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”

Cole Fellows – The Insurance Network

“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”

James Blair – SPM Instrument UK

“After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs.”

Cole Fellows – The Insurance Network

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”

Chris Howard – BearingNet

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