Maximizer CRM

Take control of your pipeline, improve forecast accuracy and drive consistent sales performance with Maximizer CRM. Implemented and optimised by Avrion.

Sales growth does not come from more activity. It comes from clarity, structure and accountability.

Maximizer is a powerful CRM platform designed specifically to help growing organisations manage pipelines, forecast revenue and drive performance across sales teams. It delivers the visibility leadership needs and the simplicity sales teams value

Avrion ensures Maximizer is implemented properly, tailored to your sales process and built to scale with your organisation.

Digital Transformation
on your Terms.

Schedule a structured discovery conversation that will help define priorities and reduce risk.

What makes Maximizer different?

Maximizer is designed with sales leadership in mind.

It provides:

Clear, structured pipeline management
Accurate and reliable forecasting
Full visibility across opportunities and activity
Embedded sales intelligence
Practical AI-driven insights
Automation that supports consistent execution

It is built to support and boost performance, not just record data.

Who Maximizer is built for

Maximizer is ideal for organisations that:

Have growing or distributed sales teams
Need stronger forecast control
Want structured pipeline management
Are moving away from spreadsheets or basic CRMs
Require flexibility in deployment options

It delivers enterprise-level sales capability without unnecessary complexity.

The Avrion approach to Maximizer

Technology alone does not improve sales performance.

Avrion works with organisations to:

Map and refine the specific sales process
Design pipeline stages that reflect reality
Define impactful metrics and reporting
Configure workflows that reinforce accountability
Integrate Maximizer with finance, marketing and operational systems
Provide ongoing optimisation and support

Our role is to ensure Maximizer becomes embedded in your sales team’s operations.

Maximizer editions

Maximizer offers flexible deployment with capability options to suit different organisational sizes and needs.

Business Edition

Designed for scaling sales teams that need advanced forecasting, performance tracking and intelligence.

Explore Business Edition

Core Edition

Ideal for smaller teams that need structure and visibility without unnecessary complexity.

Explore Core Edition

On-Premise Edition

For organisations that require full control over infrastructure and data hosting.

Explore On-Premise Edition

Enhanced Capabilities

Maximizer extends beyond core CRM functionality.

AI IQ Boost

Practical AI insights embedded into your sales workflow.

Explore AI IQ Boost

Sales Intelligence

Deeper pipeline visibility and data-driven decision support.

Explore Sales Intelligence

Workflows and automation

Process consistency and reduced manual admin.

Explore Workflows and automation

Mobile CRM

Full pipeline and customer visibility on the move.

Explore Mobile CRM

Choosing the right edition

Selecting the right Maximizer edition requires clarity around:

Team size and structure
Forecasting requirements
Reporting complexity
Integration needs
Infrastructure preferences

Avrion provides structured guidance to ensure you invest in the right configuration from the outset.

Ready to improve sales control?

If forecasting feels unreliable, pipelines lack clarity or sales activity is inconsistent, a Business Health Check can identify where process and system improvements will drive better performance.

We assess:

Current sales processes
Forecast methodology
CRM usage and adoption
Reporting clarity
Opportunities for automation

Providing clear, commercially focused recommendations.

Planning a Maximizer implementation?

If you are evaluating CRM options or upgrading from a basic platform, a discovery conversation will help define the right structure and roadmap.

We help you:

Clarify sales objectives
Design a scalable CRM structure
Avoid overconfiguration
Align Maximizer with wider business systems

What do our customers say?

“We have experienced a huge shift in the efficiency of the business with the all-round delivery of service.”

Tracey Hammond – Dengie

“Connolly's Red Mills have been working with Avrion since 2017 with our Maximizer implementation and have found them to be a great company to deal with, projects completed in a timely manner to a high standard.”

David Dewberry – Connolly’s Red Mills

“Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique.”

Cole Fellows – The Insurance Network

“We found Avrion very professional, yet friendly and fun to do business with. They really gained our trust.”

Chris Howard – BearingNet

“We were looking for best service provider for our CRM system and we came across with Avrion in 2016 and since then we have never turned back in terms of CRM system. This was our best step to move with Avrion as they understood our requirement quickly with excellent solutions and also within our budget. Working with Avrion is wonderful experience; we never need to approach them for any issues as they are always one step ahead by taking regular follow-ups. They are quick and punctual in terms of completing project. We have undertaken many projects so far and are more than happy to say that their solution is up to the mark. Avrion's people are the greatest asset of the company. I really recommend Avrion not only CRM system but for many other IT solutions as well.”

Satish Ghaghada – CWC

“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”

Mike Bevan – SPM Instrument UK

“Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process.”

Carly Cullen – Priors Hall Park Management

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”