What makes Maximizer different?

Maximizer is designed with sales leadership in mind.

It provides:

  • Clear, structured pipeline management
  • Accurate and reliable forecasting
  • Full visibility across opportunities and activity
  • Embedded sales intelligence
  • Practical AI-driven insights
  • Automation that supports consistent execution

     

It is built to support and boost performance, not just record data.

Who Maximizer is built for

Maximizer is ideal for organisations that:

  • Have growing or distributed sales teams
  • Need stronger forecast control
  • Want structured pipeline management
  • Are moving away from spreadsheets or basic CRMs
  • Require flexibility in deployment options

It delivers enterprise-level sales capability without unnecessary complexity.

Maximizer editions

Maximizer offers flexible deployment with capability options to suit different organisational sizes and needs.

Business Edition

Business Edition

Designed for scaling sales teams that need advanced forecasting, performance tracking and intelligence.

Explore Business Edition
Core Edition

Core Edition

Ideal for smaller teams that need structure and visibility without unnecessary complexity.

Explore Core Edition
On-Premise Edition

On-Premise Edition

For organisations that require full control over infrastructure and data hosting.

Explore On-Premise Edition

Enhanced Capabilities

Maximizer extends beyond core CRM functionality.

AI IQ Boost

AI IQ Boost

Practical AI insights embedded into your sales workflow.

Explore AI IQ Boost
Sales Intelligence

Sales Intelligence

Deeper pipeline visibility and data-driven decision support.

Explore Sales Intelligence
Workflows and automation

Workflows and automation

Process consistency and reduced manual admin.

Explore Workflows and automation
Mobile CRM

Mobile CRM

Full pipeline and customer visibility on the move.

Explore Mobile CRM

Choosing the right edition

Selecting the right Maximizer edition requires clarity around:

  • Team size and structure
  • Forecasting requirements
  • Reporting complexity
  • Integration needs
  • Infrastructure preferences

Avrion provides structured guidance to ensure you invest in the right configuration from the outset.

Ready to improve sales control?

If forecasting feels unreliable, pipelines lack clarity or sales activity is inconsistent, a Business Health Check can identify where process and system improvements will drive better performance.

We assess:

  • Current sales processes
  • Forecast methodology
  • CRM usage and adoption
  • Reporting clarity
  • Opportunities for automation

Providing clear, commercially focused recommendations.

Planning a Maximizer implementation?

If you are evaluating CRM options or upgrading from a basic platform, a discovery conversation will help define the right structure and roadmap.

We help you:

  • Clarify sales objectives

  • Design a scalable CRM structure

  • Avoid overconfiguration

  • Align Maximizer with wider business systems

What do our customers say?

“I’m using Power BI a lot more now than I did when we started with creating refreshable dashboards for the Senior Leadership Team and other management levels showing different elements of the business. We are doing this by implementing the data warehouse built by Avrion, which is very handy. I love Power BI and think it is such a great tool that every business can have/use as it turns your raw data into a story that shows different aspects from the company over time.”

Dan Costin – Restore Datashred

“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well. After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs. Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique. Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”

Cole Fellows – The Insurance Network

“Before Dynamics 365, we were managing tours through a mix of spreadsheets, emails and manual processes. Now, everything is in one place and works together seamlessly. The system is built around how we operate, not the other way around, and automates tasks that used to take hours. Most importantly, it gives us the flexibility to manage any type of tour and confidently support our continued growth.”

Karen Leggatt – Classic Grand Touring

“We found the team at Avrion really understood our needs. It felt like they’d seen it all before, and that gave us confidence from day one. With Maximizer CRM, what it really does is allow us to track that from start to result stage… it’s helped change the mentality of our business.”

Chris Harrison – Heidelberg Materials Contracting

“Avrion has, from the start, been very honest and clear about what we can achieve without spending vast sums of money on an entirely new system. We created an automation wish list for Avrion, who were brilliant at listening and communicating as they tailored the project specifically to the scope. Avrion built the system according to our needs and fine-tuned it as required once we began to use it. They have been very supportive throughout and helped us navigate through the entire process. We now have a system that can evolve as the development does, to improve and continually improve account visibility for our homeowners and improve cash flow by utilising the automation that we required.”

Carly Cullen – Priors Hall Park Management

“We would highly recommend Avrion for both CRM and tech support applications. We recently upgraded our tech support function for both internal and external support requests. This has improved our response times, planning, service level agreements and overview of the department. Avrion is always ready to suggest improvements and evolution for our business. A big thanks to Dave, Nick and Sam at Avrion for their work on this project.”

James Blair – SPM Instrument UK

“We first came across Maximizer Sales Leader Edition (SLE) when looking for a CRM system with quoting functionality to replace an aged manual system based mainly on Excel! From development to implementation, each stage was found easy to transact and made easy to understand with the support offered found to be exceptional. Our main area of focus was to improve systems to reduce stress on resource with minimal impact on the team – this was achieved with great success & the system welcomed.”

Liane Atherton – AAF Air Filters

“With our workload and team outgrowing our old method of workflow management, we needed a solution. Having worked with Avrion in the past, we asked them to take a look. Dave, Nick and Sam took the time to go through our process with us. It was decided that a ticketing system was required - the guys set up what we required and assisted us whilst we inputted our data and got it going. I think the level of customer service we have received from Avrion is 5 stars.”

Mike Bevan – SPM Instrument UK

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“Working with Avrion has been easy – not just because they understand the business, but because they are open to helping make things work. The answer is almost never “no” – but if it is – there is always an alternative solution to get around the issue put forward.”

Charlotte Hurrell – Belvoir Group

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