What We Do : Custom Connectors

Connectors are one-way connections that join business applications together to share data. If a connector can be packaged, we'll turn it into an Avrion App for a plug-and-play solution.


We create many ‘connectors’, enabling our customers to join up information easily between CRM and their other operational software systems.

We use our extensive portfolio of connector frameworks, customisations and middleware applications to build connectors, which means customers invest less and get more value, with shortened delivery timescales.

For example, we have built financial connectors that work in the same way as our Sage Data Financials Connector but with alternative financial software packages.

Data Connectors

Applications of Customised Connectors

Typical Connectors our customers require include:

Data Feed Connectors

Taking information from databases and passing this into CRM. Databases include an Accounts package, ERP system, eCommerce website, Contracts & Inventory Management system, and many industry specific software applications. The information is displayed graphically in CRM (using iFrames technologies) for user consumption and is also transformed in a way to support the many features and tools available in CRM. This might be for reporting, creation of dashboards and alert notifications for all CRM users.

Email & Inbound Marketing Connectors

Creating a functional integration join between CRM and popular packages such as Mailchimp, dotdigital, Campaign Monitor etc., and enabling synchronisation of data records between systems. Many online email marketing solutions provide a suite of integration tools (APIs) and we can easily create a Connector between these systems and CRM.

Quotation Module Connectors

A customised module enabling users to create and send quotes from within CRM, with automated updates to the CRM record (Address Book and Opportunities), saving the user time in creating quotes and managing the quote book. Product codes and stock information from the ‘back-office’ system can be dynamically used when creating quotes. When the user successfully converts the quotation, our Connector can push the ‘order’ into the back-office system removing duplication in data entry, saving time whilst improving data accuracy.

Portal Connectors

Simple data connectors that enable passing of information between CRM and online Customer/Supplier Portals, and vice-versa. Information is synchronised near real-time helping our customers to manage and respond to their customers in a quick, professional and efficient way.