Restore plc – a CRM, middleware and data warehouse case study
Solution: Centralised Data Warehouse, Middleware, Contract Processing System (CPS), Maximizer CRM integrated with various back office systems, Introhive, Automations and Power BI
As Restore plc grew with multiple acquisitions, some extremely large, the company struggled with disparate databases, operational systems and finance systems, with separate management and sales teams in the divisions. Data was inconsistent and CRM usage sporadic. The IT and projects team was under-resourced and detailed business mapping was needed.
The Avrion Response
Restore decided to review a number of CRM systems with Avrion, but after the cost implications and complexity of changing to a big-name CRM, decided that money was better spent evolving the system in place, Maximizer CRM. Having kept the central CRM database at the heart of the company and imported data from each acquisition, Restore was in a good place to build from there. Avrion provided a very detailed and cost effective solution to meet the requirements of all divisions of Restore with an iterative approach of continuous improvements, whilst maintaining support and use of the existing system. There were no disruptions to the 200+ users. The Data Warehouse approach was agreed early on and, from there, a heavy gathering of requirements across the group was managed by Avrion, which led to positive engagement from all parts of the business. This helped the project progress enormously.
Avrion had worked with Restore for over eight years, being the CRM provider for a small scanning company which Restore acquired early on. Commercial Director, David English, made the decision to stick with Maximizer CRM as it provided a simple CRM system at cost effective prices that could evolve. The huge growth of the company meant Avrion helped grow their CRM from a 5-user system to over 200 users. The relationship was, and continues to be, open and supportive, and their knowledge of how Restore works as a group is extensive. This knowledge made Avrion well placed to make decisions about the data and to present it in the best possible way. Within each element of the project, Avrion was involved in the demonstrations and training with both management and users.
The result of the extensive improvements in Maximizer CRM means that data is now more complete. The Data Warehouse connecting financial and operational systems to the CRM system presents users with data in one place; it’s simple and it saves time. The introduction of Introhive in the project also arms the Sales, Finance and Account Managers with unique insights of connections to prospects and customers within the group.
With all the systems linking together plus improved reporting, the Sales teams are able to see more opportunities for group sales, and managers can get a fuller, more accurate picture of the sales pipeline.
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