partnership5

Our customers trust us with systems that sit at the heart of their business, so integrity and transparency are non‑negotiable. We’re honest about what you really need (and what you don’t), clear about risks and constraints, and open in our communication throughout every project. That’s how we build long‑term relationships where our customers feel informed, respected and genuinely supported.

We also believe the best results come from partnership, not just projects. Being conscientious means we take the time to understand your processes, your people and your pressures before we talk about technology. We think carefully about adoption, change management and ongoing support – not just getting a system live. Our mindset is one of ownership and reliability: if we’ve committed to an outcome, we’ll work with you until it’s achieved, and we’ll be there afterwards to help you adapt and improve as your business changes.

sustainability4

Our value of Positive Impact and Sustainability reflects our belief that good business should also be good for people and the planet. We invest in apprenticeships to open up careers in technology, build skills and create opportunities in our local community. We are also proud members of the Hertfordshire Chamber of Commerce. We support environmental initiatives through our work with organisations such as Ecologi and Planet Mark, helping us to understand and reduce our footprint while encouraging more sustainable ways of working. By embedding ESG thinking into how we operate – from who we hire to the projects we deliver – we aim to be a partner our customers can trust to do the right thing, not just the easy thing.

innovation4

Finally, thoughtful innovation and continuous learning sit at the core of how we work. We’re constantly exploring better ways to connect systems, automate processes and surface the right information at the right time – but we never chase innovation for its own sake. We invest in our team’s development, from apprentices through to senior leaders, so you benefit from a blend of fresh thinking and deep experience. The result is solutions that feel modern, robust and intuitive, giving you confidence that Avrion will not only solve today’s challenges, but help you stay ahead of tomorrow’s.

The Leaders Behind Avrion

Core Values - Jonathan Wilkins

Jonathan Wilkins

Director

Jonathan leads Avrion with a clear focus on helping customers get real value from technology, not just more systems. He’s a natural transformer — always looking for better ways to work and encouraging fresh thinking across the business.

You’ll often find him talking directly with customers, listening to what’s really getting in the way. Jonathan believes the best ideas come from collaboration and curiosity, and that change works best when it’s practical, not rushed.

Core Values - Harish Bhudia

Harish Bhudia

Head of Development

Harish turns ideas into working solutions. As our technical wizard, he leads the development team to keep pushing what’s possible — without losing sight of what customers actually need.

He’s passionate about building systems that work in the real world, not just on paper. If you’re on a digital journey with Avrion, Harish is the one helping make it real, reliable and ready for what’s next.

Core Values - Caroline Robertson

Caroline Robertson

Head of Marketing and Planning

Caroline leads Avrion’s marketing with a focus on clarity, honesty and real stories. Her team creates content that answers the questions you’re actually asking — not the ones technology companies assume you have.

She loves capturing customer success stories and sharing what’s worked, and why. Caroline also cares deeply about Avrion’s people and culture, and is a passionate champion for EDI and ESG across the business.

Core Values - Sam Walton

Sam Walton

Head of Commercial

Sam’s strength is understanding your business before talking about solutions. He’s great at spotting where things are getting stuck and helping shape the right approach to fix them.

From first conversation to signed order, Sam makes sure nothing gets lost in translation as projects move into delivery. His calm, clear way of working helps set everyone up for success from day one.

Core Values - David Asher

David Asher

Head of Technical

David is our go‑to expert for making complex systems work smoothly behind the scenes. Known as the king of configuration, he specialises in hosting, infrastructure and technical support — and explaining it all in plain English.

He’s also big on education, making sure customers and colleagues alike understand how things work and why. David’s focus is simple: stable, secure systems that people can trust and rely on every day.

Core Values - Lucille Wilkins

Lucille Wilkins

Head of Finance

Lucille keeps the financial side of Avrion running smoothly, from credit control to making sure everyone is paid on time. She brings structure and consistency to the business, making sure the details are right and nothing slips through the cracks.

Behind the scenes, she’s also the organiser of our legendary Centre Parcs retreats — planned with laser precision and just the right amount of fun. Around the office, she’s known for the thoughtful touches too, from Christmas goodie bags to making sure the biscuit tin is never empty. And if you visit, there’s a good chance you’ll meet Rupert, her four-legged sidekick who’s very much part of the team.

Environmental, Social & Governance (ESG)

Environmental, Social & Governance (ESG) should be at the core of all businesses as collectively we have a responsibility to protect our planet. We have made it part of our mission statement so it is at the heart of everything we do.

We’ve always believed that if we want to help organisations work smarter, we also have a responsibility to look after the world we work in. That’s why we partner with Ecologi (from 2021) to support tree‑planting projects and carbon‑reduction initiatives around the globe. Every month, we contribute to projects that restore forests, protect ecosystems and remove carbon from the atmosphere — practical, measurable action rather than box‑ticking. It’s a simple way for us to balance the impact of the work we do and ensure our growth doesn’t come at the planet’s expense. For our clients, this means choosing Avrion is also supporting positive environmental change. As we help you automate processes, reduce paper‑based tasks and join up systems, we’re working behind the scenes to offset our own footprint too. Through Ecologi — and our broader commitments —we’re building a business that reflects our values: thoughtful, responsible and always aiming to leave things better than we found them.
sustainability3

We’re proud to be members of Planet Mark, a programme that helps organisations measure, reduce and ultimately eliminate their carbon impact. For us, it’s a practical framework — not a badge. Each year, we track how we use energy, how we travel, how we work and where we can cut waste. It gives us a clear, honest picture of our footprint and keeps us accountable as we work towards achieving Net Zero. Being part of Planet Mark also keeps us learning: new ideas, better practices and smarter ways to build sustainability into the everyday running of our business.

But we don’t want this to be something only Avrion does. One of Planet Mark’s strengths is how accessible it makes environmental progress. You don’t need to be a large organisation or have a dedicated sustainability team to get started — you just need the willingness to measure where you are today and make small, consistent improvements. If reading this sparks something for you, we’d encourage you to explore Planet Mark or similar programmes.

Whether you’re reducing energy use, rethinking travel or starting your own Net Zero journey, every step you take adds up. If we can do it, so can you — and together we can create a bigger impact than any one organisation can achieve alone.

What do our customers say?

“Data is one of the most valuable assets any business has, but unlocking its true value depends on quality, meaningful analysis, and having the right tools and skills to turn insights into strategy and revenue. Having worked with Avrion, I can say they really do bring the expertise to help businesses make that transformation!”

Catherine Royle – Restore plc

““The reason why I like working with Jon is because he always comes up with a solution. This was a small project but it has a big impact and solves lots of time problems. I can now make updates to the communications that go out myself and don’t need the support of Avrion for this going forward, although they are always on hand if I need help.””

Jane Margetts – Restore Records Management

“Maximizer CRM has been an invaluable tool. It enables us to be very efficient, keep on top of client projects and opportunities, and deliver the service we want to for our customers.”

Graham Cording – Smart Presentations

“Working with Avrion has been amazing from start to finish. We use Maximizer as a main system, however we required a bespoke quote tool building for our sales team. From start to finish, the integration of the software and support has been nothing short of phenomenal. Their entire team are very knowledgeable, efficient and nothing is ever too much. We look forward to using Avrion moving forward and continuing a great business relationship.”

Luke Hogg – Knoxford Fabrications

“We first came across Maximizer Sales Leader Edition (SLE) when looking for a CRM system with quoting functionality to replace an aged manual system based mainly on Excel! From development to implementation, each stage was found easy to transact and made easy to understand with the support offered found to be exceptional. Our main area of focus was to improve systems to reduce stress on resource with minimal impact on the team – this was achieved with great success & the system welcomed.”

Liane Atherton – AAF Air Filters

“Avrion is able to grasp a concept quickly and turn it into a deliverable that can make a significant difference to a business. They take the time to understand the requirement, taking concepts and ideas and turning them into tangible benefits to achieve the best outcome possible for the customer. I'd 100% recommend Avrion. It's been a dream working with them. They have helped us at every point in this process. I've worked with people in the past where there's a bit of tension, but with Avrion they always helped to direct our journey, in a way that was working with us as a partner, over anything else.”

Jasmin Dudden – Restore Datashred

“We were looking for best service provider for our CRM system and we came across with Avrion in 2016 and since then we have never turned back in terms of CRM system. This was our best step to move with Avrion as they understood our requirement quickly with excellent solutions and also within our budget. Working with Avrion is wonderful experience; we never need to approach them for any issues as they are always one step ahead by taking regular follow-ups. They are quick and punctual in terms of completing project. We have undertaken many projects so far and are more than happy to say that their solution is up to the mark. Avrion's people are the greatest asset of the company. I really recommend Avrion not only CRM system but for many other IT solutions as well.”

Satish Ghaghada – CWC

“Avrion’s AI and automation solution transformed our operations. What used to take three full-time staff days to process now happens automatically - accurately, consistently, and at scale. We’ve reclaimed time, reduced errors, and empowered our team to focus on higher-value work. It’s been transformative.”

COO at a leading UK waste management company

“At our internal review in 2019 we, as a company, asked if we were doing ourselves justice using Maximizer as our CRM solution or was there something better? We concluded that the price point for the system gives us a budget to develop our own specific customisations that are more beneficial for productivity and efficiency as well. After almost a year of trying unsuccessfully to engage with our existing partner, trying to get them to talk about upgrading and personalising the system, we decided to switch over to Avrion. Avrion had been in conversation with us and once we engaged with them, they immediately gave us something unique. They allowed us to effectively have an off-the-shelf CRM system that we could customise – at affordable rates. Rates that are competitive for SMEs. Once we formed a partnership with Avrion, for the first time in seventeen years we were working with a really engaged partner, which is something unique. Avrion enabled the changes to revolutionise our workflow through small steps that added huge impact. Not many people do that.”

Cole Fellows – The Insurance Network

“After a feasibility study designed to ascertain which CRM to integrate into our business, I found that Avrion put together the best end scenario and product, Maximizer, to take our business forward. The team at Avrion showed their diligence and knowledge, which was a clear deciding factor in instigating our partnership. We look forward to strengthening our relationship going forward, as CRM evolution never stops! We can now see in real time how all of our opportunities are progressing. We also have automated reports in our Dashboard module showing the business sales performance and pipeline, which allows us to focus on each individual opportunity without any being left unnurtured. Avrion has now linked our Maximizer with Mailchimp to allow for focused marketing campaigns based on the data we add to the Address Book. We now have a clear sales process that can be tracked with clear ‘what’s next’ actions to implement.”

Craig Sansom – Prestige

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