Belvoir – CRM for Property Franchise

Solution: Maximizer CRM with Customisation, Integrations and Management Information (MI)

The Challenge

Over the past few years Belvoir has experienced rapid growth. As with most growing businesses, there are a lot of moving parts and a lot of software products used by various departments. It became clear that we required a platform to help pull the majority of these moving parts together that also enabled us to integrate with some of our thirdparty software products, whilst enabling the management team to generate meaningful MI (management information).

The Head Office team also required a platform that would enable users to easily look up data, such as information on our Franchised offices and Franchisees. It also needed to record all interactions with our franchised offices to enable the management team to look up individual records and support tickets as and when required.

The Avrion Response

We approached several companies and considered a lot of software products. Avrion took the time to really get to know us as a company as well as our requirements. This was Belvoir’s first venture into the world of CRM, and Avrion made the entire process straightforward. Avrion was also the first CRM company who seemed to grasp exactly what we were looking to achieve through their initial fact-finding phase. Their product knowledge is outstanding and they are genuinely a pleasure to work with – so much so we have partnered with them on another project.

Working Together

Avrion is a breath of fresh air – they are small enough to make you feel that you are a valued customer, but big enough to employ a talented pool of consultants who respond to you quickly and professionally.

The Avrion team listen to you and are able to offer sound advice, drawing on their deep experience of the CRM landscape and journeys, both past and present.

How interactive was Avrion throughout the project?

Prior to the job starting, a project plan was agreed upon, which both sides could work from. As we worked through the various stages, we had regular conversations either in person, over the phone or via Teams. At each stage, Avrion allowed us plenty of time to complete our tasks and the team was so accommodating when there was project slippage from our part. Additionally, their user training and documentation is thorough and well structured.

How did we adjust to the changes?

Our business is a business that evolves quickly. When we initially started the project, we had just one brand that we needed to take into consideration; as the project progressed, we had other brands that needed to be added to the mix. As our requirements changed and evolved, Avrion took everything in their stride – nothing seemed to phase them. Our additional requirements where actioned and considered quickly.

The Results

Avrion fully delivered on the brief. They also successfully created custom tabs which displayed data pulled from third-party applications, such as from our Sage environment.

We enjoy working with Avrion. Since the implementation of our CRM system, we have worked together on another separate, complex data analysis project.


If you’re researching CRM for the property franchise and mortgage sector, or any other industry, Avrion can help. We will advise you on the best steps to improve processes, integrate CRM with existing software systems and make the most of your management data. We do this by truly getting to know your business and how you work. Partnership is more than a monthly fee for support – it’s an evolution, a working relationship to make your work life more efficient and intelligent. Contact us for more information:

Belvoir logo

Belvoir Group Plc is one of the largest multi-brand property franchises in the UK incorporating Belvoir, Newton Fallowell, Lovelle, Northwood and Nicholas Humphreys along with two substantial mortgage businesses, which are part of the Mortgage Advice Bureau network.

"Avrion is an agile, approachable, friendly company. They are easy to deal with and deliver on what they set out to achieve."
Tom Crowther - Belvoir
Tom Crowther
Head of IT at The Belvoir Group plc.