CRM Success

UK GDPR

UK GDPR – Data Protection in the Last Three Years

GDPR came into effect in the UK in May 2018 with much pre-emptive preparations and dire warnings of the consequences of failure to comply. Post-Brexit, GDPR continues in force in the UK as the “UK GDPR”. Whilst a number of high-profile businesses have been fined for not complying with the data protection rules, such as

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CRM Connects Employees

CRM Connects Employees, Whatever Your “Back to Work” Looks Like in 2021

As we continue to deal with the ever-changing effects of COVID in 2021, the landscape shifts daily. Infection rates increasing and holiday destinations popping on and off the green list faster than you can bake a sourdough loaf. It’s an everyday headache for managers, sales people and team leaders. Should we be back in the

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How can CRM help you know your customers better

How can CRM help you know your customers better?

When establishing professional relationships, it is always great to put a face to a name – it helps us feel like we know our customers better. This is even more important now as we try to stay connected with people, even though we are meeting more virtually and less in person. To help you feel

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what is digital transformation

What is Digital Transformation?

We keep hearing the phrase “Digital Transformation” but what does it actually mean? Wikipedia puts it quite simply: “Digital Transformation or Digitalisation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology.” None the wiser? Let’s

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ongoing spring cleaning for data integrity

Ongoing Spring Cleaning Enhances Data Integrity

2021 seems to have had the longest Winter ever, going right through May with cold winds and rain. Suddenly Summer arrived with June, and is very welcome, but it feels like we may have missed Spring! Spring is a time to get ready for Summer, clean out the cobwebs from Winter and sort out our

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how to clean data

How to Clean Data for Email Campaign Management – Best Practices

Whether you send your email campaigns directly from your CRM system or from an eMarketing tool, such as Mailchimp or dotdigital, there is always plenty of housekeeping to be done to ensure you keep your data quality as perfect as it can be. It’s therefore important to clean your data after sending an email campaign

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WHAT IS BACKUP

What are Backups and have you got them covered?

Did you know that there’s a World Backup Day on 31st March? I didn’t! But I do know how vital they are to businesses. So: Backups – have you got them covered? What are Backups? A backup takes a copy of all your data and files in case the original is lost or damaged. So,

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