#CRM Success

Four Principles of Customer Service – Principal 3 : Community – CRM Success

We asked Gerry Brown to tell us a little about his Four Principles of Customer Service (CX  [Customer Experience]).  Culture, Commitment, Community and Communication. In this Blog we explore the second principle: Commitment.
There is always room for new ideas, and building a better foundation usually happens when we are open to new ideas and thoughts shared. We hope you enjoy the Four Principles journey with Gerry. 

Let’s look closer at  Community, the third principle in our customer experience journey.

read more >>

Four Principles of Customer Service – Principal 2 : Commitment – CRM Success

We asked Gerry Brown to tell us a little about his Four Principles of Customer Service (CX  [Customer Experience]).  Culture, Commitment, Community and Communication. In this Blog we explore the second principle: Commitment.
There is always room for new ideas, and building a better foundation usually happens when we are open to new ideas and thoughts shared. We hope you enjoy the Four Principles journey with Gerry. 

read more >>

Four Principles of Customer Service – Principal 1 : Culture – CRM Success

We asked Gerry Brown to tell us a little about his Four Principles of Customer Service (CX [Customer Experience]).  Culture, Commitment, Community and Communication. There is always room for new ideas, and building a better foundation usually happens when we are open to new ideas and thoughts shared. We hope you enjoy the Four Principles journey with Gerry.  In this Blog we explore the first principle: Culture.

read more >>

Six Key CRM Benefits

Six Key Benefits of CRM The use of CRM systems has grown over 25 years from experimental beginnings to the point today where CRM is the biggest business application of all time. The reason that it has become so important is fairly obvious – without effective control and understanding of the customer relationship the overall

read more >>

Pre-empting CRM failure and making CRM work – CRM Success Part Five

Lack of executive buy-in and lacklustre user adoption are sometimes regarded as two separate reasons for the failure of CRM. However, if there is no executive leadership, it stands to reason that inadequate user buy-in is not a problem in its own right but the direct result of a lack of senior level commitment.

read more >>
Scroll to Top