Data Quality


UK GDPR – Data Protection in the Last Three Years

GDPR came into effect in the UK in May 2018 with much pre-emptive preparations and dire warnings of the consequences of failure to comply. Post-Brexit, GDPR continues in force in the UK as the “UK GDPR”. Whilst a number of high-profile businesses have been fined for not complying with the data protection rules, such as


Auto Formatting Phone Numbers in MAXIMIZERCRM

It might sound trivial, but simple things like ensuring consistency in data entry, including phone numbers, make a big difference in how efficient you become when using CRM. Luckily, there are ways to make this easy for you. In this blog, we’ll take a look at how to auto format phone numbers in MAXIMIZERCRM. Auto

ongoing spring cleaning for data integrity

Ongoing Spring Cleaning Enhances Data Integrity

2021 seems to have had the longest Winter ever, going right through May with cold winds and rain. Suddenly Summer arrived with June, and is very welcome, but it feels like we may have missed Spring! Spring is a time to get ready for Summer, clean out the cobwebs from Winter and sort out our

how to clean data

How to Clean Data for Email Campaign Management – Best Practices

Whether you send your email campaigns directly from your CRM system or from an eMarketing tool, such as Mailchimp or dotdigital, there is always plenty of housekeeping to be done to ensure you keep your data quality as perfect as it can be. It’s therefore important to clean your data after sending an email campaign

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