What is CANDDi?
CANDDi is a tool that identifies the individuals and companies who are visiting your website.
Since 98% of your website visitors will leave without ever getting in touch, identifying these missed opportunities so you can get in touch directly is a fantastic way to plug holes in your pipeline and ultimately boost sales.
The interesting thing about CANDDi? Whereas most visitor tracking tools only reveal your visitor’s company, CANDDi can drill down to the individual.
Each visitor to your website will have a profile within CANDDi which updates their identity, company information, location, and activity on your website in real-time.
How does the CANDDi tool work, and is it GDPR compliant?
The CANDDi tool is 100% GDPR compliant, and the reason for that lies in how exactly it gathers information about your website visitors.
CANDDi uses two main technologies:
Reverse IP Lookup
A reverse IP lookup allows CANDDi to identify which company a visitor is browsing from by checking their IP address. When able to match a company to a visitor, their profile will also be populated by related company information such as headcount, location, and contact information.
Cookie Tracking
To identify individuals, we drop a first-party tracking cookie on every device that lands on your website. Then, we integrate with your digital touchpoints so we can apply the correct identities (e.g. John Smith from SmithCorp) to these devices where possible.
It’s important to note that CANDDi is not pulling information about your website visitors from thin air. In order to identify someone at the individual level, they must complete some kind of identifying action. You can read more about how this works here.
How does the CANDDi tool integrate with Maximizer?
CANDDi uses a simple Google Chrome extension to integrate with Maximizer CRM.
Once set up, you’ll be able to see everything CANDDi knows about your prospects, right within your CRM. Pull up one of your leads in Maximizer, and you’ll have a CANDDi widget displaying their known information, as well as a real-time activity log of every action they’ve taken on your website.
It makes a very powerful addition to your sales process; imagine, right before you pick up the phone to contact a prospect, you’re able to see at a glance the specific web pages they’ve looked at in the past week. You’d know exactly what to focus on during your sales pitch!
Start a one-month free trial of CANDDi today
CANDDi’s free trial gives you unlimited access to the tool for an entire month, which gives you more than enough time to evaluate the data it provides.
There’s absolutely no obligation with the trial and you can cancel it at any time. You’ll even be able to book an onboarding call with CANDDi’s success team, allowing you to get to grips with the system fast and see value as soon as possible!
To get started, simply sign up to the free trial here. or Get in touch.
Frequently Asked Questions
What is the purpose of using a tool like CANDDi?
CANDDi is a powerful website visitor tracking tool that helps businesses identify the individuals and companies visiting their site. Unlike traditional tools that only reveal company names, CANDDi goes further by profiling individual visitors, allowing businesses to recover missed sales opportunities and strengthen their pipeline.
How does the CANDDi platform identify website visitors?
CANDDi uses a combination of reverse IP lookup and cookie tracking to identify both companies and individuals. By dropping a first-party tracking cookie on visitors’ devices and integrating with digital touchpoints, CANDDi can attribute actions and identities (e.g., John Smith from SmithCorp) to specific users—helping teams personalise outreach.
Is CANDDi GDPR compliant?
Yes, CANDDi is 100% GDPR compliant. It only identifies individuals after they’ve completed an action that voluntarily provides their information. This ensures that all data captured by CANDDi adheres to privacy regulations and is ethically sourced.
Can CANDDi integrate with CRM systems like Maximizer?
Absolutely. CANDDi integrates seamlessly with Maximizer CRM using a simple Google Chrome extension. Once connected, sales teams can view prospect data and real-time website activity directly within Maximizer, enabling more targeted and informed sales conversations.
Is there a free trial available for CANDDi?
Yes, CANDDi offers a one-month free trial with full access to all features. There’s no obligation to continue, and you can even schedule an onboarding session with CANDDi’s success team to get started quickly and unlock immediate value.
