What We Do : Mailchimp

If you're using Mailchimp to design, send and track email marketing campaigns, you'll love the Maximizer connector. This powerful yet easy-to-use integration helps you keep marketing campaign data in sync and delivers visibility into Mailchimp campaign results within Maximizer.


The Mailchimp connector is an easy to use, powerful solution for synchronising contact information between Maximizer and Mailchimp and for viewing Mailchimp campaign information within Maximizer.

When contacts are added to the selected list in Mailchimp, Maximizer Connect automatically replicates those contacts in Maximizer. You may also select Maximizer contacts to synchronize from Maximizer to Mailchimp and be added to your selected Mailchimp list.

Contact information is kept up to date by synchronizing changes to Maximizer fields and MailChimp contact information, such as first name and last name.

Maximizer Connect also allows you to view MailChimp campaign activity information for your synchronized Maximizer contacts in the MailChimp following tab in Maximizer.


  • Two-way synchronisation of contact information between Maximizer CRM and Mailchimp
  • Visibility into marketing campaign statistics, including successful deliveries, opens, clicks and bounces from within Maximizer CRM
  • Mapping of custom contact fields between Maximizer CRM and Mailchimp for enhanced personalisation
  • Customisable sync timeframe and closed loop reporting, to see which campaigns generated new customers

How does the synchronisation work?

The Mailchimp connector runs as a background service and cycles periodically to ensure that your contact information in Maximizer and Mailchimp is kept up to date.

Each time the service cycles, it compares the entries in the synchronised  Mailchimp list with their corresponding entries in Maximizer to determine if any entries have changed since the last synchronisation cycle. If any changes have been made or if any new entries have been added, the connector updates the corresponding entries to keep both sides in sync.